Team Composition
Me
My role: UI/UX Designer
User Research: Conducted surveys and interviews to understand the challenges faced by families during car rides.
Persona Development: Collaborated with the team to create detailed user personas and scenarios.
Interface Design: Designed interactive prototypes for the personalized cabin interface, ensuring an intuitive and visually appealing user experience.
Testing and Iteration: Conducted usability tests to refine the interface based on feedback, ensuring alignment with user needs and Lucid’s brand identity.
Collaboration: Worked closely with interior and exterior designers to ensure seamless integration of digital and physical design elements.
As part of the UI/UX team, my primary responsibilities included:
Persona Development
The target audience for this project was identified as a young family with a toddler and a 6-year-old child, reflecting Lucid’s commitment to catering to modern, tech-savvy families with a focus on connected living. The persona’s key attributes included:
Challenges Identified
Goals
Key Insight
"Quality time is the greatest luxury." Despite spending hours together in the car daily, families often feel disconnected. The Sanctuary project’s core insight was to transform car rides into opportunities for bonding and relaxation.
Solution
A futuristic dashboard featuring customizable interfaces for each family member.
Integration of family schedules, navigation preferences, and entertainment.
Personalized Cabin Design
Turnable seats to allow parents to engage with children during rides.
Ergonomically designed seating for enhanced comfort.
Flexible Seating Arrangement
Voice-activated controls for ease of use.
AI-driven suggestions for family-friendly activities and destinations.
Smart Interaction Features
Visual Design and Components
To bring the vision to life, our team focused on creating a cohesive design system for the Sanctuary project. Key visual elements included:
Intention-Driven OS: Enabled families to stay in the moment by anticipating their needs and simplifying decision-making.
Itinerary Wheel: A dynamic visualization of upcoming tasks and activities.
Action Bar: Provided quick access to contextual suggestions and controls.
Profiles: Personalized settings for each family member.
Contextual Actions: Suggested relevant activities and adjustments based on real-time data.
Adaptive Components
Main Features
A detailed itinerary and recommendations for nearby attractions, rest areas, and activities such as sunset viewing.
Arrival at Camp:
Seamless integration across devices, including desktop, mobile, and wearables, to enhance user convenience.
Connected Experience:
A dedicated interface for climate control and seating adjustments.
Back Display:
Highlighted adaptive lighting and a centralized main dashboard for a streamlined user experience.
Tech Diagram:
Interior, Exterior and Interaction Highlights
Illustrated various configurations for optimized family comfort and storage.
Enabled greater flexibility, allowing family members to interact during the journey.
Featured haptic response bars and adaptive center consoles for precise interaction.
A dedicated interface for climate control and seating adjustments.
Visual Additions
Pantoll Campground Interface: Illustrated the intuitive design of activity planning and navigation.
Connected Experience Mockups: Demonstrated seamless integration across multiple devices and scenarios.
Adaptive Components and Suggestions: Showcased real-time adaptability for user needs.
Component Style Details: Explained the modular approach to UI elements.
Through these efforts, the Sanctuary project stands as a testament to innovative thinking and the power of design to enrich lives.
My main contributions
Outcome
The Sanctuary project successfully addressed the identified challenges by proposing a holistic solution that blended innovation, sustainability, and user-centric design. The final concept was well-received by Lucid Motors for its potential to redefine the family car experience.
Reflection
This project highlighted the importance of interdisciplinary collaboration in achieving a unified vision. My role as a UI/UX designer allowed me to apply human-centered design principles to a futuristic automotive concept, pushing the boundaries of traditional interaction design.
Thank you for reviewing!
Lucid Arc
Lucid Motors Corporate-Sponsored Project x AAU
Overview
The "Sanctuary" future car design project was developed as part of a corporate-sponsored initiative by Lucid Motors in collaboration with the Academy of Art University. This visionary project aimed to redefine the family car experience by focusing on user-centric innovations, sustainable practices, and a futuristic design approach. Our team, named "Team ARC," comprised talented individuals specializing in interior and exterior design, clay modeling, and interaction/UI/UX design.
Tools used
Role
Co-lead — Visual design, User Research, UI/UX Design
Year
Spring 2024
Mentors
Antonio Borja
Claudia Dallendoerfer
Get in touch
Email: borah.nikita123@gmail.com
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